Diamonds of Choice is a high quality diamond jewellery company offering a huge range of the world's best diamonds at the world's best prices. Not only do we have thousands of GIA Certified loose diamonds available at guaranteed best prices, we also have a selection of stunning diamond engagement rings and wedding bands available to suit every taste. And if you can't find what you're looking for, we offer a free design service with every loose diamond we sell, so you can work with our award winning designers to create your own perfect design. Every piece of jewellery is made to order in our own studio workshop by one of our team of 19 master-craftsmen offer 'off the shelf' rings as we know these are never quite as perfect as one designed just for you. With over 35 years in the diamond jewellery industry we can guarantee every piece is finished to the highest quality.